Client Overview:
Harley Farms is a restored 1910 dairy farm, with 200 alpine goats on nine acres of pasture in Pescadero, California. The farm grew from six pet goats to today's herd, with their delicious, critically-acclaimed cheese. The Harley Farms chevre, fromage blanc, ricotta and feta cheeses are consistent winners at the American Cheese Society awards, and hold two international World Cheese Show medals. Harley Farms is open year-round for farm and dairy tours, cheesemaking classes, and events in a fabulous restored hayloft. Visitors see a working farm, and watch the milk move from goat to dairy, from curd to cheese.
Market Situation:
Harley Farms is considered a leader among small goat dairies in the local & sustainable slow food movement. Harley Farms chevre, fromage blanc, ricotta and feta cheeses are consistent winners at the American Cheese Society awards, and hold two international World Cheese Show medals but they needed to bolster their online credibility to match their award winning cheeses.
Dynamic Solutions:
Harley Farms hired AdEasel to provide a redesigned & enhanced web site both to improve the online experience of their users and to simplify management processes. The new site showcases refined navigation and content design, increased Harley Farms brand elements such as photography, custom woodblock prints & logo integration, Farm Tour & Seasonal Dinner Scheduling Applications and an ecommerce Harley Farms Store.
Improved management features allow Harley Farms employees to streamline their daily workload with regard to event scheduling and order fulfillment through these online scheduling & integrated shipping applications and inventory management systems have also been integrated to better manage the availability and demand of store products.
Custom built content management tools include:
- Web page Management
- News Engine
- Calendar
- Online Store
- Order Fulfillment
- Event Schedule
- Reporting
- Membership
Web Site:
HarleyFarms.com Downloads & Resources:
 Harley Farms Case Study
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