Client Overview:  
Fitness Factory Outlet is one of the largest and most recognized online fitness equipment retail web sites in the nation.
 
Market Situation:  
Fitness Factory Outlet was one of the first full scale online ecommerce sites in the fitness equipment industry, and has established a strong market share for direct online sales.  As the online market became increasingly competitive, Fitness Factory needed to add new features and capabilities to its online presence and expand its integrated marketing programs.
 
Dynamic Solutions:  
AdEasel built a convenient and interactive shopping experience for Fitness Factory and tightly integrated the entire site and management systems with customer & inventory management, shipping & freight applications, reporting, sales & marketing, and special promotions for maximum value and efficiency. This has provided customers with the easiest path and best overall experience from initial product research, selection and wish list management to product orders and reorders.

Enhanced product search functionality has also been integrated whereby users can search for products according to their needs and personal preferences. All products are searchable by home & commercial, product name, model and SKU, keyword, price, brands, categories, and price. AdEasel also integrated customer service, phone and in-store ordering application features, in addition to Fitness Factory’s live chat feature to help answer any questions they may have at the end of the purchase process.

Fitness Factory’s new site is designed for long-term expansion of products, content, and resources, which will help Fitness Factory increase sales, remain agile in the online market, improve organic search rankings, increase site visits and pageviews, and require fewer dollars to be allocated for online advertising.

Web Site: 
FitnessFactory.com

 Fitness Factory Case Study