Client Overview: 
Route 65 Harley Shop is a fast-growing Harley-Davidson motorcycle dealer and retailer of H-D merchandise & apparel in the Des Moines area.
 
Market Situation:
Route 65 needed to refine its identity and create a small online presence with an updateable inventory management solution to promote motorcycles for sale.
 
Dynamic Solutions:
Adaptive Easel reformatted the Route 65 logos for online and print usage, and built a custom solution integrated with its sister company, Big Barn Harley-Davidson, that allowed the sales team to update online inventory and the management team to update general content and contact information.