Client Overview:
Chicago Loop Alliance (CLA) represents Chicago's most dynamic mixed-use district and serves the rapidly growing central business area. CLA advocates for Chicago's most appealing historic and contemporary architecture, mainstay retail stores, restaurants, residences, hospitality and entertainment as well as a number of high profile and respected educational and cultural institutions. CLA is focused on bringing together these various Loop businesses and organizations to support one another in creating and promoting a vibrant, flourishing Loop where people live, work & play.
Market Situation:
Chicago Loop Alliance has been building many new initiatives over the past few years, and as their demands grew for more programs and features, CLA needed to find a partner agency that could provide a wide range of web & marketing services to assist in the development, management & marketing of these programs and initiatives. Chicago Loop Alliance chose AdEasel to be its Official Web & Marketing Provider, and has worked closely with AdEasel to refine and develop everything from the CLA brand to its online presence to its Annual Report.
Dynamic Solutions:
AdEasel has worked hand-in-hand with both in-house staff and management as well as other partners, providers and sponsors to direct and orchestrate a large number of web & marketing initiatives for Chicago Loop Alliance. CLA now has a reliable partner for all of its online & offline programs, including web development & management, online & email marketing, print design & advertising, printing & production, and ongoing strategic consulting.
AdEasel was instrumental in making Looptopia a success, implementing an integrated marketing & advertising program that attracted over 200,000 attendees to the event. Since then, AdEasel has also redeveloped the online presence for Chicago Loop Alliance, taken a lead role in the design & development of Loop U Chicago, designed all print materials from invitations to CLA's annual report, implemented multi-level content management systems, and provided ongoing design, development and consulting services to help Chicago Loop Alliance prepare for its biggest year ever in 2009 - "The Year of the Loop".
Web Site:
ChicagoLoopAlliance.com Downloads & Resources:
 Chicago Loop Alliance Case Study
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