Chicago Loop Alliance has officially launched their latest promotional initiative Winter WonderLoop at a media launch event held under the marquee of the Oriental Theatre on Thursday, Nov. 5. The event launched CLA’s Winter WonderLoop campaign and revealed the Shedd Aquarium’s Fantasea Streetscape installation on State Street.
"Presenters" at the event included two Magellanic penguins from Shedd Aquarium; Lou Raizin, CLA’s board chairman; Ty Tabing, CLA’s executive director; Jan Kostner, Deputy Director at the Illinois Bureau of Tourism and Mike Delfini, Sr. Vice President of Planning and Design at Shedd Aquarium.
Local coverage included ABC, CBS, NBC, WTTW and the Chicago Sun-Times as well as coverage in national news outlets. Cumulatively, the Winter WonderLoop launch received over 2,075,695 media impressions.
Developed by AdEasel, the Winter WonderLoop Web site is your one stop for information about all of the special promotions, discounts and events in the Loop during the holiday season.
For more than two months, the Loop will feature a delightful mix of new holiday events and traditional festivities.
Please be sure to visit WinterWonderLoop.com for an updated schedule of holiday events and a guide to all of the promotions and discounts available to you.
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