| DMA Rank |
3rd |
| DMA Population (Adults 18+) |
7,097,609 |
| % Change 1990-2007 |
16% |
| Population Density |
981 |
| Median Age |
35.6 |
| Average Household Income |
$74,166 |
| Average Vehicles |
1.7 |
| Total Vehicles |
5,815,869 |
Race Distribution & Ethnicity
| Caucasian |
65% |
| African American |
17% |
| Asian |
5% |
| American Indian |
0% |
| Hawaiian |
0% |
| Multi-Race |
3% |
| Other |
9% |
| Hispanic (Ethnicity) |
19% |
Mobile Market
| Drive to work alone |
71% |
| Carpool |
11% |
| 30+ Minute Commute |
27% |
| Median Travel Time To Work One Way |
22 min. |
Market Profiles
| Traveled 500 or more total miles (month) |
36% |
| Household To Buy New Vehicle Next Year |
11% |
| Personally Attended/Visited Any Casino (yr) |
31% |
| Plans To Buy Wireless/Cellular Service (yr) |
10% |
| Personally Attended/Visited Live Theater (yr) |
29% |
| Participated In Golf (yr) |
14% |
| Bought Any Items On The Internet (yr) |
51% |
| Often See A New Movie Opening Weekend (yr) |
8% |
| Did Not Read Any Daily Newspaper(s) (yesterday) |
47% |
| Access Internet |
69% |
Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census |
