We’ve answered a lot of questions over the years. That’s pretty much what we do. We get a lot of them about our name, and our work, and our approach to business, and we can answer most of them with an example of a successful strategy or campaign, or a witty analogy. 9 times out of 10, we have a better answer to business and marketing than most traditional ad agencies and contemporary web firms alike. We’re the perfect mix of strategy, creative and technology, and we cater our entire approach to each client’s unique situation. You would think that’s just plain common sense, but apparently we are setting new standards for Dynamic Marketing and managing successful business relationships.
Help files, tutorials and resources are available on your easel for email, website management, results reporting, and related issues.
1) What is the difference between AdEasel and the highly fragmented market of traditional ad agencies, print & design houses, web developers, graphic designers, marketers, and IT firms?
- Easy. We use an integrated approach of what works for each client. We look at the big picture first, provide a strategic, creative and technological outline of initiatives, and then partner with companies we trust to get the jobs done that are essentially to meeting the goals of the client.
We create an effective online and offline strategy that is seamlessly augmented into your marketing mix to enhance brand personality, multi-channel advertising campaigns, sales & marketing processes, communications management, and any other ’strategy, creative, or technology related’ objective. And we adapt our solutions to generate the greatest short- and long-term return for their investment level.
2) So how do you charge for your time and resources?
- Easy. We develop a short-term and long-term plan that fits your investment level and implements the best mix of web, marketing and advertising solutions to achieve your goals and objectives. Sometimes budgets are allocated from Marketing, sometimes from Web, sometimes from Sales, sometimes IT, or many times Unspecified, meaning we are creating reasons to invest in your own company. This includes all resources, applications, and other benefits of being a client, as well as allocated time estimates for development, management and adaptation. The quality and custom approach of our services, along with the competitive and flexible investment models we offer are simply not matched in Des Moines, Chicago or Milwaukee/Racine.
Also, this should not be considered a cost to your business, and that is why we would refer to it as an investment. It is an investment into your own company and you are gaining valuable assets. You have equity in added resources to capitalize on everything that you have already built and get closer to your ultimate goals. Your investment plan is also flexible to your needs, so if business is booming, great, there are a million things to do. You can either invest media or technology funds through our Easel Network, sometimes savings or added value, or we can help manage existing relationships with your channel partners. And, if business is in recession, first we would suggest investment all the more, but if needed, we can scale everything back to root level. We even have answers for seasonal businesses. Give us an investment to work with, and we’ll show you results.
3) What happens if I have a problem or I need something done right away?
- Easy. You’ll have direct access to an account manager as well as a project team, you can call any of our offices CHI 312.829.7399, DSM 515.244.4808, USA 877-ADEASEL. You can fill out any of our forms online, or even contact our CEO directly who’s job it is to keep our clients happy. His name is Chase Hendrix, and his number is 773.590.8212. Oh, you want his email, ok. chase@adeasel.com. And usually you won’t even need to do that, because we create tools and processes for events just like this.
4) What if our business is not in the midwest?
- Easy. We build communication plans for clients all day. We create processes that allow for constant communication through access to information and resources. Everything should be dynamic, on-demand, seamless. And we communicate with clients and partners everyday through email, the web, the phone, mail, fax...about the only thing we don’t use is messenger pidgeons, but if that’s what works then we’ll find some on eBay. And when we do need to meet in person, we minimize expenses and maximize productivity.
5) What is the deal with the Easel?
- Easy. The Easel represents a traditional tool for artists to use in the design process. As technology evolves, so do the tools and medium we work with. And it works wonders for business presentations and marketing communication. Just click on it to find out more. |
