Client Overview:
Gift Idea Help was one of the first online personal gift consultants and etailers, with close relationships to unique gift manufacturers and distributors.
Market Situation:
Gift Idea Help was a small business that wanted to shift its focus from retail to consulting and content development, and needed assistance in this transition.
Dynamic Solutions:
Adaptive Easel provided in-depth consulting and worked with Gift Idea Help to refine its brand, redesign and redevelop its eCommerce applications, fulfill outstanding orders, and slowly transition the business model by consolidating product lines, developing blogs, and implementing content management applications. |
