 
Client Overview:
801 Steak and Chop House has won numerous awards and received national recognition. Recently, 801 achieved a great honor, and was announced as a recipient of the coveted DiRona Award, which is offered to the top 500 restaurants in North America. 801 has been featured in such elite publications as Wine Spectator, Cigar Aficionado, the New York Times, the Washington Post, and of course, the Des Moines Register and Des Moines Business Record. 801 also recently received four stars from the Des Moines Register, and frequently gets exposure in such publications as the New York Times for the crowd that gathers at 801 during election campaigns. Politicians, actors, musicians, business executives, and other distinguished clientele visit 801 on every trip to Des Moines, and the locals love it just as much.
Market Situation:
801 is truly one of the highlights of Iowa dining, and provides an experience that rivals leading steakhouses in Chicago & New York. As one of the most critically acclaimed restaurants in Des Moines, 801 wanted to showcase this online to attract more out-of-state visitors and increase the number of business functions, private parties & holiday parties hosted at 801 which has a floor layout that can be re-configured and customized for different size parties and purposes. 801 also has a custom menu, and an award-winning selection of wine and cigars.
Dynamic Solutions:
Adaptive Easel has worked with 801 for many years, and over the years one thing has remained constant - results. During the holiday season, 801 is bombarded with gift card orders through its web site we created, and receives private party and reservation requests constantly. 801 also uses its web site to promote its ever-changing menus and wine lists, and even has an online gallery of the artwork collection displayed at 801 which is quite impressive. Adaptive Easel has also helped 801 owners expand and open additional restaurants, providing a wide range of services and solutions from branding & identity design to web & interactive development to print design & advertising.
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