 
Client Overview:
Steiner Homes is a leading custom homebuilder in Indiana, focused on building distinctively affordable homes that match the personal tastes and preferences of each unique homebuyer. Steiner Homes is a family owned and operated business that was created to serve a specific segment of the market, and has been extremely successful in a very competitive market due to its experience and unique ability to build dramatic and distinctive homes at an affordable price range.
Market Situation:
Steiner Homes was a newly formed homebuilding company that had branched off from Harvest Homes, one of the largest builders in NW Indiana, and worked out an agreement with Harvest Homes to be able to continue using the agency that had helped Harvest Homes grow nearly 1000% in just a few years.
Dynamic Solutions:
Adaptive Easel helped Steiner Homes startoff on the right foot, building a short-term and long-term integrated web & marketing program that would allow Steiner Homes to start immediately penetrating the market and developing pre-sale orders for custom homes. From developing the brand identity and messaging to the web site and management applications for its homes, plans, lots, communities and promotions to the integrated print, online and email marketing and advertising programs, Adaptive Easel played a vital role in helping Steiner Homes build its business from the ground up. |
