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Client Overview:
Loop U Chicago is Chicago Loop Alliance's (CLA) new initiative representing a fresh and progressive approach to connecting the Loop's college population (more than 60,000 students who attend class at more than 20 institutions of higher learning each week) to CLA's member businesses and organizations which consist of the city's most historic mainstay retail stores, restaurants, residences, hospitality and entertainment as well as a number of high profile and respected educational and cultural institutions.
Market Situation:
Chicago Loop colleges and universities and Chicago Loop businesses had always talked about ways to connect students and businesses, but they needed a real vision and leadership network to design, develop, and manage this initiative. AdEasel was selected as the official web & marketing agency for Loop U Chicago, responsible for the design, development, management & marketing of the entire program as it grows throughout 2009 and beyond.
Dynamic Solutions:
AdEasel has worked closely with everyone from Loop area school representatives to Loop area business leaders and Chicago Loop Alliance representatives to design & develop the entire program including all marketing & advertising, and more importantly, the design & development of the extensive web site and integrated student & business networking applications.
Web Site:
LoopUChicago.com Downloads & Resources:
 Loop U Chicago Case Study
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