Client Overview:
ZVUE is one of the fastest growing lines of handheld media players, with all of the features of the most popular media players at a lower cost.
Market Situation:
ZVUE needed to expand marketing and distribution, and contacted Adaptive Easel to help develop specific go-to-market strategies and microsites to promote their new product rollouts.
Dynamic Situation:
Adaptive Easel designed and developed everything inline with their established brands and line of products and interactive video-based web sites. We worked closely with ZVUE to create interactive web & marketing programs to promote new products, joint ventures and additions to their growing network of video-based web sites, communicating specific features and benefits to the select target markets. |
