Client Overview:
Neighborhood Resource Office is a local non-profit organization in that serves as a connection and resource between local businesses, organizations, residents and government in Des Moines, Iowa.
Market Situation:
Formerly under the wing of Des Moines Neighbors, the Neighborhood Resource Office began to take on so many requests and initiatives that Des Moines Neighbors wanted to create a separate, but associated entity for NRO.
Dynamic Solutions:
Adaptive Easel helped to formulate a brand concept from the start, working closely with the management team at Neighborhood Resource Office to gather everyone's ideas and begin creating a vision and identity around the initial positive perceptions of what NRO is and does. From there, we have created an adaptive identity that can be used in several formats, but conveys a strong brand and an even stronger connection to Des Moines businesses and residents. |
